On Monday, December 9, 2019 Eva Šlezáková, an Online Marketing Specialist from Alza, one of the leading Czech companies in the retail sector, delivered an informative talk on Alza’s expansion into the Hungarian market at the Strasnice campus of MUP. It was an event organized by the Department of International Business within the series aiming at bringing the top specialists from praxis closer to students in order to share their knowledge and experiences from international business.
This year – not only in the Czech Republic – we mark the passage of 30 years since the fall of the Iron Curtain, the demolition of the Berlin Wall and the collapse of the totalitarian communist system. At that time the countries of the Soviet Bloc had barbed wire borders, and anyone attempting to escape to the free world was shot at. In 1989, at the beginning of those dramatic changes, a universal optimism reigned. People were suddenly able to travel and study freely, and to read whichever books they wanted. The leading political scientist Francis Fukuyama wrote of the triumph of democracy and the end of history.