09/12/2019 - Alza's Expansion to Hungary

The Deparment of International Business cordially invites you to a guest speaker lecture "Alza's Expansion to Hungary".

WHEN: Monday, 9 December 2019 at 11:30

WHERE: MUP Prague-Strašnice building, Dubečská 900/10, room nr. 206

GUEST: Ms. Eva Šlezáková, Alza.cz

English language, no registatration needed.

Alza is the largest internet retailer and e-commerce innovator in the Czech Republic and Slovakia. As a market leader, it is one of the largest e-shops in Central Europe. In 2014, Alza launched its expansion across Europe and is now active in many EU countries.

Ms. Eva Šlezáková from Alza company will give a talk about the company´s expansion to Hungary including the discussion how to create an effective strategy with various marketing channels.