30/04/2019 - Corporate Social Responsibility – Case Studies of U.S. companies

Department of International Business cordially invites you to a special seminar organised in cooperation with the US Embassy in Prague.

WHEN: Tuesday 30 April 2019, 12:20–13:50

WHERE:  MUP-Žižkov building, Prokopova 100/16, Prague 3, room 302

The seminar will introduce students to the concept of corporate social responsibility. Representatives of American global companies will come and share their experience with this new global phenomena, which aims at making the business more responsible and sustainable. Why some companies support various charity programmes? Is this a part of their marketing strategy, or reflection of values and principles that they focus on? What exactly should be understood under the concept of corporate social responsibility?

You are cordially welcome to join and meet representatives of U.S. companies present at the Czech market.